Innovation strategies: market requirements, from proof of concept to product, differentiation barriers
Innovating means achieving the propagation of an invention on a market.
COMONVENT is setting the boundary conditions of the innovation path, by an early definition of customer and market constraints, which allows to identify key success factors and make relevant strategic choices much earlier.
This process is derived from requirements traceability and is a major enabler to make innovations successful.
Gerulf Kinkelin was part of the CMMI ceritification of PSA Peugeot Citroën innovation process, being at the front of implementation in his team.